Pop diva Taylor Swift recently announced her sixth studio album ‘Reputation’ will be released on November 10th. But she has used a very interesting approach on getting the fans to buy tickets for her upcoming shows. Swift teamed up with Ticketmaster for the so-called Verified Fan Plan, which is a way to beat bots and touts. The Ticketmaster site reads: ‘Taylor Swift is commited to getting tickets into the hands of fans… NOT scalpers or bots. So she’s collaborating with Ticketmaster #VerifiedFan to create an exclusive program to help YOU get the best access to tickets in North America, in a really fun way.’
In short, this ‘really fun way’ means you’ll have to buy merchandise and preorder her new album to improve your place in the digital line to buy tickets. Enter Shikari’s frontman Rou Reynolds is clearly not a fan. Being an unofficial advocate of fair fan treatment (having spoken about paid meet and greets many times in the past), Reynolds called Swift’s plan an ‘ultra-capitalistic exploitation of fans’ that enables her to ‘fleece her own fans’ by posting a series of tweets on his Twitter.
Reynolds noticed the absurdity of a situation where a ticket pre-sale turns into a competition in which people with the most money get ahead and have to ‘prove’ to be the biggest Taylor Swift fans. He continues to tweet a fictional list of how to advance your spot in line for the presale of his own band Enter Shikari, mocking the entire situation completely in the most hilarious way. You’re not getting that foot rub from us Rou!