Creeper’s Will Gould Unveils New Project Salem

Creeper frontman Will Gould is filling the touring void with his new project Salem.

Comprised of Gould and Matt Reynolds (Howard’s Alias, Skylar, Drawings), the duo officially unveiled the project yesterday (Sep. 27) with their debut singles “Destroy Me,” a preview of their EP out October 23rd via Roadrunner Records.

“‘Destroy Me’ is a really good introduction that summarises the band, it had the right kind of energy from the offset,” says Gould. “This band feels like a love letter to a lot of our early influences. It’s a return to our roots in a lot of ways.”

Watch the video below.

During an NME interview, Gould explains how Salem came about:

“Matt’s one of my best friends and one of the best guitarists I know. When I was going through some dark patches making the last Creeper record, I’d meet him every morning for coffee and we’d talk through everything that was going on. I told him I just wanted to get in a room and write some songs that are simple because Creeper was so complex, so we did. We wrote all the songs in an hour because it’s so easy. We had no grand aim, it didn’t have a name, it was just for fun and it reminded me of the way I got into music in the first place.”

Later in the interview, he also reveals that the music would have never been released if it wasn’t for lockdown.

“Everyone is doing boring shit in bands at the moment, just sat on top of a washing machine with an acoustic guitar doing a live-stream and I hate it. It feels like no one can do anything fun. There are so many shitty things about this year, but isn’t it cool that the fans of the things that I make can escape into this new world? It doesn’t involve you having to crack the internet to get it, it’s just something fun at a time where things aren’t very fun.”

Finally, he reassures that this isn’t the end of Creeper. Rather, it’s just a way for Gould to blow off some steam and have fun making music with his friends.

Salem’s debut EP is now available to pre-order here. It will be released on limited edition pink 12” vinyl and digital formats.

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Ashley Perez Hollingsworth

Ashley Perez is a freelance music journalist based in Chicago. Her work has appeared on AXS, Chicago Innerview, New City, The Millions, and Illinois Entertainer. She also runs her own music blog at Radio Not Found. Some of her favorite bands include Nirvana, The Cure, Muse, Creeper, and Green Day.

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