The video, directed by Third Eye Visuals, features the band performing in what looks like an abandoned factory while air born knives loom behind them. Even the persistent threat doesn’t stop the band from delivering an intense performance.
Watch it below.
Speaking about the transition from the band’s most recent album Trauma to True Power vocalist Brian Burkheiser said “Trauma was a very reflective record. I’d struggled with a major vocal injury and had been wondering whether I wanted to continue doing this thing at all. Eric [Vanlerberghe] had also lost his best friend over that same time, so there was a lot of heartache behind it.”
He continues “With True Power, we were going into a new phase. After taking that trauma and figuring out how to channel it, you find this sense of newfound confidence and an ability to grow as a person: to become truly yourself. We took a ‘no rules’ mentality into the songwriting, and a lot of it is heavy as fuck, but the songs sound as diverse as they’ve ever been, too. There is a song on the record called There’s Fear In Letting Go, and that became a huge mantra for us. Yeah, it can be scary letting go of things, but it can also help you take back everything that’s yours: which is exactly what we’ve done on this album.”
True Power drops August 19th via Fearless Records. Pre-order it here.
I Prevail will embark on their fall North American tour in September. Next year, they’ll head out on their UK tour in March 2023. Check out all of their dates here.