MOTHER MOTHER Share Vibrant Animated Video For ‘The Knack’

MOTHER MOTHER have shared their colorful new video for “The Knack.”

Animated and directed by Shannon More Offerall, the video shows an energetic performance from the band as vibrant patterns and colors dance around them. The offbeat animation is reminiscent of Tom Tom Club’s “Genius of Love.”

“’The Knack’ is the only song about romantic love on ‘INSIDE’,” says frontman Ryan Guldemond. “It finds the narrator confessing to a lack of talent in the domain while also expressing a strong desire to mature, but without doing the work. 2020 was a year when relationships were likely challenged and re-evaluated widely and, without doing the work, were prone to break down. This is akin to the relationships we have with ourselves, that being the central theme of ‘INSIDE’: the self. ‘The Knack’ was a way of reiterating this theme through the lens of romantic love.”

Watch the video below.

“The Knack” follows previously released singles “I Got Love,” “Stay Behind,” “Pure Love,” “Forgotten Souls,” and “Sick of the Silence” all taken from their new album INSIDE.

MOTHER MOTHER will embark on their nearly sold out world tour next year. See all their dates here.

Ashley Perez Hollingsworth

Ashley Perez is a freelance music journalist based in Chicago. Her work has appeared on AXS, The Crypt 1331, Chicago Innerview, New City, The Millions, and Reality-Comics. She also runs her own music blog at Radio Not Found. Some of her favorite bands include Nirvana, The Cure, Muse, Marilyn Manson, and Green Day.

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