The video, created by The Olga & Vira “MadTwins” Ishchuk, shows the band mourning the seeming loss of frontman Fat Mike. From there, the band travels through time causing mayhem along the way until they reach present-day, which sees the return of the NOXF leader.
“I’m more excited than….. a very excited person would be about this video!” says Fat Mike. “Why? Firstly because I didn’t have to do anything but write the song. I asked the Mad Twins from Ukraine to choose a song from our album to make a video for. They said it would have to be ‘The Big Drag.’ They wanted something very dark…. They wrote the treatment for it and I was blown away. It’s nothing that I would have ever thought of.”
The Twins, Olya and Vira Ishchuk, explain that they “like these kind of deep songs and liked this one right away, it’s dark but not depressing to us. We always love when bands develop and do something unexpected in their music, especially those who have 30 years in the scene. … The lyrics are a lot but we wanted to give more visually than just following the lyrics!”
Fat Mike adds that he did “[throw] in a couple things” regarding the video’s conception before marveling at the Twins’ fast work. “They said it would take them 6 months of working 10 hours a day to finish it,” the NOFX rocker remarks. “They also said it sucks balls to live in Ukraine during COVID in the winter. Well, they finished it in 5 months!!!! And wow!!!!! They fucking killed!!!”
Watch the video below.
NOFX’s new album, Single Album, is out now. The band will play their Punk in Drublic festivals later this summer. See the dates here.