nothing,nowhere has shared the music video for “Fake Friend,” the latest single from his upcoming album, Trauma Factory.
The Mason Mercer directed clip depicts the dangers of social media addiction as one family finds out the hard way. One by one the family is bombarded with nonstop social media feeds that spiral out of control to the point where it nearly destroys them. It’s a bit over the top, but according to nothing,nowhere, that’s the point.
“I was always so enamored by the over the top 90’s commercials as a kid,” the singer said in a statement. “There is something comforting looking back at them now. The ‘Fake Friend’ music video combines the comfort and simplicity of the 90’s, with the never-ending stimulation of the 2020’s. We wanted to visually tell the backstory of this ‘Fake Friend’ and show how technology and social media can deteriorate you.”
Watch the video below.
“Fake Friend” recently debuted on Billboard’s “Alternative Airplay” chart at #34. The song will be featured on nothing,nowhere’s upcoming album, Trauma Factory, out February 19th. Album and exclusive merch pre-orders can be found here. Those who pre-order will get instant access to “Fake Friend,” as well as previously released singles “Lights (4444),” “Pretend,” “DEATH,” “Nightmare,” and “Blood” featuring KennyHoopla and JUDGE.
love or chemistry
pain place (feat. MISOGI)
blood (feat. KennyHoopla & JUDGE)