Over the weekend, Eminem premieres his new music video “Higher” ahead of Saturday’s UFC 257: Poirier vs. McGregor 2 event.
The video shows Eminem preparing to fight by spitting rhymes in the ring. A group of fans join him (virtually) when the hook hits adding more fuel to the empowering anthem. The video also features cameos from Dana White and SportsCenter’s Michael Eaves.
Watch the video below.
ESPN’s music director Kevin Wilson said in a statement: “It’s always been amazing to be able to work with Eminem for promotional and programming content on various ESPN properties over the years. To be able to work on this video together with his team – not only featuring our team’s great UFC coverage but also debuting it exclusively on ABC, is just invaluable.”