Live Nation and Ticketmaster have revealed they will be implementing all-in pricing for customers.
The move was announced earlier today (June 15) at the White House, where President Joe Biden is hosting executives from various platforms to help promote his administration’s goal of limiting “junk” fees that drastically increase prices.
Live Nation will introduce all-in pricing for venues they own in September, while Ticketmaster will give customers the option to view all-in pricing up front for other venues. SeatGeek also plans to get on board by displaying the actual cost on their site.
“President Biden has been working to lower costs for hardworking families by bringing down inflation, capping insulin prices for seniors, and eliminating hidden junk fees,” National Economic Council director Lael Brainard said in a statement (via Billboard). “More companies are heeding the President’s call so that Americans know what they’re paying for up front and can save money as a result.”
While unfair ticketing practices has long been a hot-button issue in the music industry, the topic has seen a recent resurgence due to the debacle of Taylor Swift’s “The Eras Tour” pre-sale and The Cure‘s Robert Smith diligent fight to keep ticket prices low for fans.
Though things like dynamic pricing and inflation will keep ticket prices on the higher end, the all-in pricing will hopefully take some of the sting of buying tickets.